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F1 Arcade

F1 Arcade Completed!

November 2022

Archetypely Team is proud to have brought to life the very first F1 Arcade venue in the world. Located in St. Paul’s, the first of its kind, sleek and stylish venue features bespoke racing simulators complete with motion and audio-visual effects to fully immerse guests in the race.


The immersive state of the art F1 racing simulation comes with 60 motion F1 simulators enabling guests to experience the thrill of racing, complemented by a best-in-class food offering and beverages including champagne cocktails to add glamour to the competitive socialising experience.


One of the stand-out features of the interior is the 13m long, 4m tall glowing main bar. Other key elements which add a real ‘wow’ factor include the ‘traffic light’ tall space dividers and bespoke circuit-inspired ‘chasing’ chandeliers - whilst the plush upholstered cocktail seating brings an element of softness and comfort to the high-tech simulator areas.


An abstract design language has been created with elements taken from Formula 1 tracks and iconography which were then re-interpreted as design elements. The ‘F’ radius became a repeated feature throughout the design - from the back bar arches to the cocktail seating and washroom doors. These elements were then ‘layered over’ the core design pillars to create a unique, ‘ownable’ design strategy. This purposely steered away from being inspired by other designs, and instead used impactful geometry to tell the story.


An incredible amount of 16,915 metres of data cable was installed, and over 200 lighting circuits were fitted. Just the highly specialised and bespoke lighting alone required 96 working hours to fine-tune the control and dimming system which sets the perfect scene for various times of day and evening.


Archetypely managed the entire project from its initial feasibility studies, through the design development, procurement, contracts administration and on-site management of the construction phase of the fit-out, as well as acting as client agents.


Puttshack Watford Completed!

November 2021

Our team has recently delivered the fit out of the venue number four for one of the most successful experiential hospitality brands that hit the UK, and subsequently US markets, named Puttshack.

The venue is located at Atria Watford and is the latest addition to Puttshack UK portfolio which already includes three London venues in White City, Bank and Lakeside.

Puttshack Watford features four state-of-the-art technology-infused mini-golf courses surrounded by a dedicated food and beverage area hosting a restaurant and an impressive bar, furnished


with hybrid bar/dining seating for casual socializing, eating and drinking and includes also two private dining rooms with conference facilities for events and meetings.

Archetypely fully managed the project delivery acting as Client's Agent. Our duties included cost, project and construction management, contracts administration and procurement.

For more information about how we can collaborate on an upcoming project, get in touch with us.

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