The immersive state of the art F1 racing simulation comes with 60 motion F1 simulators enabling guests to experience the thrill of racing, complemented by a best-in-class food offering and beverages including champagne cocktails to add glamour to the competitive socialising experience.

 

One of the stand-out features of the interior is the 13m long, 4m tall glowing main bar. Other key elements which add a real ‘wow’ factor include the ‘traffic light’ tall space dividers and bespoke circuit-inspired ‘chasing’ chandeliers - whilst the plush upholstered cocktail seating brings an element of softness and comfort to the high-tech simulator areas.

 

An abstract design language has been created with elements taken from Formula 1 tracks and iconography which were then re-interpreted as design elements. The ‘F’ radius became a repeated feature throughout the design - from the back bar arches to the cocktail seating and washroom doors. These elements were then ‘layered over’ the core design pillars to create a unique, ‘ownable’ design strategy. This purposely steered away from being inspired by other designs, and instead used impactful geometry to tell the story.

 

An incredible amount of 16,915 metres of data cable was installed, and over 200 lighting circuits were fitted. Just the highly specialised and bespoke lighting alone required 96 working hours to fine-tune the control and dimming system which sets the perfect scene for various times of day and evening.

 

Archetypely managed the entire project from its initial feasibility studies, through the design development, procurement, contracts administration and on-site management of the construction phase of the fit-out, as well as acting as client agents.