NEWS
OUR LATEST PROJECTS
F1 Arcade Birmingham Completed!
November 2023
Following the successful delivery of the brand’s flagship London venue in 2022, Archetypely Team has brought to life the second F1® Arcade venue, this time in Birmingham.
Fast, furious, and fuelled by an interior design sure to impress, the world’s only official Formula 1® simulation racing experience, F1® Arcade, has arrived on Chamberlain Square in November 2023.
The ingenuity of the venue’s design stems from its layout. Driven by F1® Arcade’s two primary offerings – racing and hospitality – the Birmingham site’s interior accommodates for both racers and spectators in equal measure. Equipped with 53 full-motion simulators, the interior provides the most accurate-to-life racing experience in the world, enabling guests to experience the thrill of racing.
The interior has been meticulously designed to wrap visitors in the vivacity of racing. From the pink neon racecourse overhead lights to the eye-catching bar, exquisitely furnished, the Birmingham site combines enthralling high-speed fun with exceptional design and hospitality. Among the stand-out features of the interior is the F1® Arcade branded suspended racecar and the 11m long, 3.8m tall glowing Octane Bar. Other key elements which add a real ‘wow’ factor include the ‘traffic light’ tall space dividers and bespoke circuit-inspired neon chandeliers - whilst the plush upholstered cocktail seating brings an element of softness and comfort to the high-tech simulator areas.
Accompanying the cutting-edge gaming hardware and the stylish design, F1® Arcade Birmingham is complemented by a best-in-class food offering and beverages including champagne cocktails to add glamour to the competitive socialising experience.
In addition to outstanding design, highly skilled project and construction management by Archetypely was a major factor in the successful launch of the venue. Archetypely managed the entire project from its initial feasibility studies, through the design development, procurement, contracts administration and on-site management of the construction phase of the fit-out, as well as acting as client agents.
F1 Arcade St. Paul's, London Completed!
November 2022
Archetypely Team is proud to have brought to life the very first F1® Arcade venue in the world. Located in St. Paul’s, the first of its kind, sleek and stylish venue features bespoke racing simulators complete with motion and audio-visual effects to fully immerse guests in the race.
The immersive state of the art F1® racing simulation comes with 60 motion F1® simulators enabling guests to experience the thrill of racing, complemented by a best-in-class food offering and beverages including champagne cocktails to add glamour to the competitive socialising experience.
One of the stand-out features of the interior is the 13m long, 4m tall glowing main bar. Other key elements which add a real ‘wow’ factor include the ‘traffic light’ tall space dividers and bespoke circuit-inspired ‘chasing’ chandeliers - whilst the plush upholstered cocktail seating brings an element of softness and comfort to the high-tech simulator areas.
An abstract design language has been created with elements taken from Formula 1® tracks and iconography which were then re-interpreted as design elements. The ‘F’ radius became a repeated feature throughout the design - from the back bar arches to the cocktail seating and washroom doors. These elements were then ‘layered over’ the core design pillars to create a unique, ‘ownable’ design strategy. This purposely steered away from being inspired by other designs, and instead used impactful geometry to tell the story.
An incredible amount of 16,915 meters of data cable was installed, and over 200 lighting circuits were fitted. Just the highly specialist and bespoke lighting alone required 96 working hours to fine-tune the control and dimming system which sets the perfect scene for various times of day and evening.
Archetypely managed the entire project from its initial feasibility studies, through the design development, procurement, contracts administration and on-site management of the construction phase of the fit-out, as well as acting as client agents.
Puttshack Watford Completed!
November 2021
Our team has recently delivered the fit out of the venue number four for one of the most successful experiential hospitality brands that hit the UK, and subsequently US markets, named Puttshack.
The venue is located at Atria Watford and is the latest addition to Puttshack UK portfolio which already includes three London venues in White City, Bank and Lakeside.
Puttshack Watford features four state-of-the-art technology-infused mini-golf courses surrounded by a dedicated food and beverage area hosting a restaurant and an impressive bar, furnished
with hybrid bar/dining seating for casual socializing, eating and drinking and includes also two private dining rooms with conference facilities for events and meetings.
Archetypely fully managed the project delivery acting as Client's Agent. Our duties included cost, project and construction management, contracts administration and procurement.
